VALYXIR (VALAIS & ELIXIRS)
is a swiss organic cosmetics brand that harnesses the power of alpine flowers.
The brand was created in 2022 by a passionate chemical engineer.
WHAT WE STAND FOR
WE BELIEVE...
WE BELIEVE that one of the world’s best-kept beauty secrets lies in the properties of alpine flowers.
WE BELIEVE that transparency means more than simply disclosing a list of ingredients. We promise transparency on both our raw materials and our manufacturing practices.
WE BELIEVE in integrity. Truth matters! Our certification shows that the entire supply chain complies with the highest sustainability standards.
WE BELIEVE that luxury is about quality and authenticity. We use pure flower extracts that are locally sourced from our region.
WE BELIEVE that beauty (and life) doesn’t finish at 40. Our products are specifically formulated to preserve the youthful appearance of your complexion so you can age with grace.
WE BELIEVE that the choice is yours. Live your own destiny and choose the products that suit you best.
THE VALYXIR WAY
01
EXCEPTIONAL ALPINE FLOWERS
Our products are enriched with extracts of rare and precious alpine plants, selected for their exceptional quality. These flowers, which thrive in the pure environment of the Alps, embody wild beauty and resilience.
Historically, these flowers were used in herbalists' elixirs and grandmothers' remedies. They then attracted the interest of biologists who studied their active ingredients. In recent years, their effectiveness as anti-aging active ingredients has been scientifically proven.
These flowers have developed unique defense mechanisms to survive the demanding alpine environment. Because of the altitude, they produce active ingredients to protect themselves from the sun's rays.
02
DEVELOPED AND MADE IN SWITZERLAND
All our elixirs are developed and produced in the heart of the Swiss Alps, in Valais.
We favor short distribution channels and distributors in Switzerland and Europe. The alpine flowers we use are grown locally in the Alps.
03
CERTIFIED NATURAL AND ORGANIC
We believe that pure, nutrient-rich organic ingredients are the key to creating effective, health-friendly products.
More than 95% of our plant-based ingredients are certified organic. To add to that, we’ve chosen to certify our product by ECOCERT, one of the world’s most reputable independent certification body.
COSMOS certification guarantees the absence of genetically modified organisms (GMOs) and petrochemical ingredients (with the exception of a restricted list of ingredients permitted in small quantities).
This certification attests to the brand's commitment to sustainable beauty.
04
FORMULATIONS LED BY SCIENCE
In the beauty industry, there is still a misperception that products containing natural active ingredients are less effective than conventional products. We want to put an end to this belief.
Science is at the heart of every one of our products, with natural ingredients whose effectiveness has been scientifically proven. Formulas are developed with alpine flower extracts and active ingredients produced by biotechnology.
Our concept, rooted in the virtues of Alpine flowers, offers a unique perspective on “well-aging”.
05
IN-HOUSE MANUFACTURING
Each product is unique and made in our own laboratory in the heart of the Swiss Alps.
In-house production guarantees product traceability, transparency and freshness.
Transparency is one of the cornerstones of our brand.
We strive to communicate clearly on :
- Formulas and ingredients
- The origin of raw materials
- Production methods
What's more, our new products benefit from SORGA technology, a tamper-proof digital passport.
MEET THE FOUNDER
Hey! I’m so glad you’re here.
My name is Anne-Laure. I’m a scientist with a PhD in chemical engineering and the founder of Valyxir. For as long as I can remember, I was intrigued by potions and elixirs. I naturally chose to study chemistry so I could find ways to unlock the secrets of nature.
My skincare founder journey all started in 2018. I had just lost my mother, and it was the impetus I needed to reevaluate my deeper purpose in life. I decided to reconnect with my passion for cosmetics, moving back to my family home and turning our garages into a cosmetics laboratory.
At the same time, I was approaching 40 and I quickly realized that my generic moisturizer just wasn’t enough anymore.
In studying what grew locally in high-elevation, I soon discovered that the secrets of high-powered skincare were right in my backyard. Indeed, the Swiss Alps is flourishing with some of the world’s most uniquely potent plants.
Valyxir was born from unlocking the power and potential of alpine flowers to create high-performance and certified skincare.
By carefully selecting local organic ingredients with proven efficacy, we’re able to develop innovative, natural yet potent formulations that go the distance.
Our formulas are specifically developed with these precious flower extracts to help you experience healthy aging so that you can continue to reinvent yourself.
MY EDUCATIONAL PATH
