The beauty industry holds a unique place in our lives. Whether it's facial care or make-up, cosmetics have a positive effect on our well-being and have the ability to boost our self-confidence.
Demystifying beauty
Yet beneath this glamorous façade lies a complex system of formulations, practices and claims that are often shrouded in mystery. In an industry that is constantly evolving, transparency is the cornerstone of trust.
But what is transparency in the beauty world?
In recent years, the call for transparency in the beauty industry has grown louder, echoing the desire of consumers to better understand the products they use every day.
Transparency in the cosmetics industry signifies a commitment to openness and honesty about the composition, production and impact of beauty products. It means providing full information on ingredients, sourcing and manufacturing processes.
Greenwashing - time to move on
The beauty industry is known for using terms such as "natural", "organic" and "clean" without strict regulation. As a result, these terms can be misleading. Greenwashing is a critical issue that highlights the need for transparency in the cosmetics industry.
Transparency in action
" WE BELIEVE that transparency means more than simply disclosing a list of ingredients. "
Here are the different areas we work on:
- Transparency on formulas / ingredients
When it comes to choosing beauty products, understanding the ingredients is essential. Unfortunately, the beauty industry is notorious for using complex scientific names and vague terms on labels. Our aim is to provide a clear and precise list of ingredients.
- Transparency of origin
We source every ingredient ourselves and have full traceability of suppliers. For example, we source our alpine flowers from trusted growers who adhere to sustainable harvesting practices. You'll also find the percentage of natural and organic ingredients on the box of each product.
- Transparency about production methods
Our commitment to transparency goes beyond our ingredients. We regularly release behind-the-scenes photos and videos of our production processes. We also share how our products are tested.
Certifications such as COSMOS/ECOCERT verify transparency statements and ethical practices.
Through our website, blogs, social media and packaging, we strive to provide you with the information you need to make the best choices for your skin.
Transparency made possible by blockchain
Technology plays an essential role in increasing transparency within the cosmetics industry. It enables brands to provide consumers with verifiable information about their processes and commitments.
Thanks to our partner SORGA TECH, you can discover all the product information and proof of traceability in the product's tamper-proof digital passport.
From the mountains to your skincare routine
At VALYXIR, we aim to be as transparent as possible, providing you with the information you need to make informed choices about your beauty regime.
Because we have our own laboratory and a direct relationship with all our suppliers, we can be transparent about the purity and composition of our products and our manufacturing practices.
