There are an incredible number of cosmetic products available on the market. And we get it, it can be totally overwhelming trying to find the right ones. In this article, we review the main differences between conventional and natural products and what you can expect from them.
Conventional vs. natural cosmetics
Conventional products contain mostly synthetic ingredients or a mixture of natural and synthetic ingredients.[1]
In contrast, natural creams and serums are made from natural ingredients and contain minimal levels of synthetic substances.[2] Among natural ingredients, organic raw materials are organically grown or wild harvested.[3]
Due to increasing concerns about health and environmental issues, the natural cosmetics market is growing faster than the overall cosmetics market.
Where does the general confusion come from?
Unfortunately, there is no globally accepted definition of the term "natural".[4] This means that there are no strict criteria that products must meet in order to qualify as natural.[1]
This lack of legislation creates confusion for consumers. To fill this gap, independent certification bodies have issued standards for natural and organic cosmetics.
Why should you choose a natural and organic beauty routine?
Certified natural cosmetics have the following advantages: [5]
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Absence of controversial ingredients such as endocrine disruptors, GMOs or synthetic fragrances.
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Environmentally friendly production processes
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The use of packaging that can be reused or recycled.
For a long time, it felt like a choice was necessary between natural and high performance. Today, there is no need to compromise anymore.
Over the past decade, the number of natural and naturally derived ingredients has increased significantly. Today, many natural ingredients have been scientifically tested.
For example, hyaluronic acid is a well-known scientifically proven ingredient and can be sourced naturally. This ingredient combines anti-aging and moisturizing properties. You can find it in our REVITALIZING MOUNTAIN FLOWER SERUM. Our beautiful alpine flowers are also backed by scientific evidence.
Convinced by the benefits and effectiveness of natural skincare, VALYXIR develops certified skincare products with sustainably sourced alpine flower extracts.
[1] D. Janeš and N. Kočevar Glavač, Eds., Modern Cosmetics, Ingredients of Natural Origin, A Scientific View, Volume 1, Velenje: Širimo dobro besedo d.o.o., 2018
[2] https://www.cbi.eu/market-information/natural-ingredients-cosmetics/what-demand
[3] ISO 16128, Lignes directrices relatives aux définitions techniques et aux critères applicables aux ingrédients et produits cosmétiques naturels et biologiques
[4] https://www.ctpa.org.uk/resources-claims
[5] https://www.ecocert.com/fr-FR/certification/cosmetiques-biologiques-ou-naturels-cosmos
